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Lafarge Cement Bag advertising
www.masonrymagazine.com
Lafarge Cement Bag advertising
Lafarge Cement Bag advertising

Lafarge Cement Bag advertising

In January 2008, DG4 was awarded the mandate to integrate the new Lafarge corporate branding into the packaging of all their cement bag products, over 100 bags in total. To promote the launch of the new bags, DG4 developed a series of print ads aimed specifically to the U.S., the Canadian and the Quebec markets, and also produced an animated web banner advertisement for a leading U.S. online, construction magazine.