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This print campaign was created to portray Lafarge’s LEED Accredited Professionals as powerful allies for architects in designing and building LEED compliant, sustainable construction projects. The ads feature a new superhero every month, and are run in six different North American architectural publications. They invite the reader to watch an online interview about the LEED AP’s topic of expertise. A survey conducted after the launch of the campaign revealed a very positive response from the target audience.