Branding.
AXON, a centre of expertise in software development and quality that specializes in advanced customized solutions, decided to refresh its identity by adopting the name of its flagship software, Askida.
DG4 created the fast-growing company’s new logo and corporate signature and defined an organic visual universe evocative of the technological complexity.
The proposed graphic universe, composed of macroscopic photos of Nordic lichens revealing its complexity, symbolizes the meticulous analysis of computer networks and the great adaptability of their software solutions.
Askida has thus acquired a unique brand image in its category of expertise, with a colour palette composed of natural hues evoking an authentic anchoring in its territory.
