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In collaboration with the firm Boreala Management, DG4 developed a recruitment campaign to attract qualified teachers and professionals to work in the Cree communities of Northern Quebec, and to maintain the commitment of its employees. It was essential to respect the traditional values of the community in order to ensure its adherence to the program. This led us to experience a true immersion in Cree culture and to carry out a great deal of visual research to develop tools that combine tradition and modernity.
“Although it’s still early days, we are really excited about the momentum that is building around the initiative and are confident we’ll see good results in terms of attracting the calibre of candidate we need.”
– Natalie Petawabano, Director of Human Resources, CSB
