Since 2003, DG4 has played a leading role in developing the brand image of Lafarge, a leader in the North American building materials industry.
Graphic redesign of packaging, production of more than 100 corporate brochures, technical data sheets and project profiles: we have multiplied the different executions while establishing the new image with the public.
Our understanding of the brand’s personality has allowed us to carry out several advertising mandates aimed at the entire North American market. In 2011, the first integrated campaign was launched to position Lafarge as the leader in innovative solutions for LEED construction projects, including animated web banners, magazine ads and an exhibition stand. Then in 2013, the “MORE” campaign reinforced the brand’s new positioning by demonstrating the company’s commitment to “Building Better Cities”.
In 2014, the Swiss group Holcim and the Lafarge group announced their plans to merge. Our relationship continued seamlessly with the new teams set up under the new LafargeHolcim identity.